Strategic and Tactical Publication Planning

Prescott Medical Communications Group specializes in the development and execution of scientific publication plans. We collaborate with our clients to achieve their business objectives by developing and implementing effective strategies for data dissemination. Our clients rely on us for strategic counsel, assessment of market opportunities, monitoring of the therapeutic landscape, and recommendations for tactics that support publication strategies.

Activities include analyses of a product's clinical development plan within the context of the competitive environment, recommendations for outcomes analyses, SWOT analyses, gap analyses, communication of medical/scientific imperatives and key messages, and identification of target congresses, journals, and prospective expert advisors.

Prescott Medical Communications Group has a long-standing commitment to excellence in publication support. We understand the industry environment and comply with global standards for publication activities and interactions with health care professionals. Members of our publication teams have earned the Certified Medical Publication Professional (CMPP) credential awarded by the International Society for Medical Publication Professionals (ISMPP).

Scientific and Technical Writing

We collaborate with research sponsors and external authors to provide a full range of expert publication services to ensure that all scientific and medical data are presented accurately and clearly in a fully transparent manner to a variety of target audiences. All publications are created in strict compliance with good publication practice (GPP3) guidelines, following protocols specified by PhRMA, OIG, ICMJE, and CONSORT. Prescott Medical Communications Group further adheres to company-specific standard operating procedures, as required by individual clients.

Scientific and technical writing services include content development for:

  • Abstracts, posters, and oral presentations
  • Annual reports
  • Educational literature
  • FDA and EMA submission and briefing documents
  • Manuscripts
  • Medical science liaison and sales training manuals
  • Prescription benefit/preferred drug submissions
  • Product monographs and dossiers
  • Slide libraries
  • Systematic reviews
  • Supplements
  • White papers
Marketing Support

Expert Advisor Development

The identification of leading experts in a field is integral to gaining insight into therapeutic areas and focusing product development. These experts play an important role in identifying unmet medical needs, guiding clinical development, and educating the medical community. Services offered by Prescott Medical Communications Group that facilitate these initiatives include:

  • Expert advisor identification and outreach
  • Executive and specialty advisory boards
  • Small-group and one-on-one consultations
  • Steering committee panels
  • Speaker training slide kits

Promotional Programs

In addition to publication planning and medical writing services, Prescott Medical Communications Group has in-house capabilities to help clients' marketing personnel reach healthcare professionals with up-to-date information on therapeutic categories, standards of care, and new product profiles, through vehicles such as:

  • CME and non-CME symposia in conjunction with medical meetings
  • Industry-sponsored product theaters
  • Educational courses for health care professionals
  • Expert-opinion roundtables
  • Partnerships with medical associations/outreach to members

Therapeutic Area Research

In-depth knowledge of a therapeutic area enables clients to better meet the challenges associated with launching a drug into a crowded market or with a new indication. With the aid of an in-house research department, Prescott Medical Communications Group provides clients with valuable pre- and post-launch support for their products by assessing the therapeutic landscape via:

  • Competitor intelligence at medical meetings
  • Database searches and literature analyses on compounds and competitor pipelines
  • Monitoring public databases for available competitor clinical data and planned/current clinical trials
  • Therapeutic category literature monitoring
  • Acquiring and summarizing influential articles in the medical literature
Graphic Design and Production

Prescott Medical Communications Group has a comprehensive in-house graphics department to provide creative design concepts, poster layout and production, graphical data visualizations and schematics, and publishing and printing services. These capabilities enable us to create a wide range of finished, professional-quality products:

  • Professionally designed slides, posters, symposium notes, and training materials
  • Publication-quality graphics for journal submissions
  • Brochures and information packets
  • Binders for archived data, journal reprints, or marketing reports